Post by account_disabled on Mar 10, 2024 1:31:09 GMT -5
The end of the year is approaching and, along with it, one of the most important sales periods in commerce. A survey by the National Confederation of Retail Managers (CNDL) and the Credit Protection Service (SPC Brasil), in partnership with Offer Wise Pesquisas, around R$68.4 billion should be injected into the economy during Christmas 2021. To reach your customers and end the year with a sales success, it is important to plan a good year-end campaign. If you haven't started developing your strategy yet, here's a step-by-step guide to launching a holiday marketing campaign this season. Check out! 1. Define your campaign objectives To get great results during the upcoming shopping days, it's important to focus on strategy and planning. That said, when we talk about year-end marketing campaigns, it is important to think of an objective that will encompass all of your content creation, aligning all points of contact with customers around the same purpose or message. Therefore, the first definition to be made is what your company wants to achieve, the ideal result of the year-end campaign.
With the focus defined, it's time to establish small goals that can be used to measure performance at the end of the campaign. To do this, you can remember the SMART objectives, whose acronym, loosely translated, means: specific, measurable, achievable, realistic and tangible. For example, you can set the objective of converting a certain number of leads focused on a specific item Bahamas Mobile Number List during the campaign period. 2. Establish your target audience The work of developing an assertive marketing campaign is hard, but it can be much easier if you know exactly who you are creating it for. So, having defined your objectives, now is the time to establish your target audience. The idea is to base decision-making on reliable data to guarantee the success of an undertaking. To do this, gather as much information as possible about the target audience you want to impact. Use your social networks and check who is interacting with your content, these people are essential to your marketing strategy. Do research with them to find out exactly which products in your catalog arouse the most interest and which ones should go on sale.
It is also worth creating a buyer persona , which is nothing more than a business's ideal customer. This profile describes who this person is, what their daily pains and needs are, behaviors, experiences, as well as many other important details that demonstrate how they make decisions. Developing a persona is essential for companies to understand their customers more deeply. All of this information will help you make smarter marketing decisions in the next steps of developing your holiday marketing campaign. 3. Create an offer Keeping your audience in mind, create an irresistible offer for them. This could be the central point of the end of year campaign. If within your objectives you have established goals involving social networks, a good strategy is to develop a specific offer for the public within this channel. According to research carried out by Sprout Social, among the actions that consumers take when they follow brands on social media, according to the research, 91% visit the brand's website or app, 90% buy from the brand and 86% choose that brand over a competitor. You can leverage the power of networks to gain your followers and make them actually convert into customers.
With the focus defined, it's time to establish small goals that can be used to measure performance at the end of the campaign. To do this, you can remember the SMART objectives, whose acronym, loosely translated, means: specific, measurable, achievable, realistic and tangible. For example, you can set the objective of converting a certain number of leads focused on a specific item Bahamas Mobile Number List during the campaign period. 2. Establish your target audience The work of developing an assertive marketing campaign is hard, but it can be much easier if you know exactly who you are creating it for. So, having defined your objectives, now is the time to establish your target audience. The idea is to base decision-making on reliable data to guarantee the success of an undertaking. To do this, gather as much information as possible about the target audience you want to impact. Use your social networks and check who is interacting with your content, these people are essential to your marketing strategy. Do research with them to find out exactly which products in your catalog arouse the most interest and which ones should go on sale.
It is also worth creating a buyer persona , which is nothing more than a business's ideal customer. This profile describes who this person is, what their daily pains and needs are, behaviors, experiences, as well as many other important details that demonstrate how they make decisions. Developing a persona is essential for companies to understand their customers more deeply. All of this information will help you make smarter marketing decisions in the next steps of developing your holiday marketing campaign. 3. Create an offer Keeping your audience in mind, create an irresistible offer for them. This could be the central point of the end of year campaign. If within your objectives you have established goals involving social networks, a good strategy is to develop a specific offer for the public within this channel. According to research carried out by Sprout Social, among the actions that consumers take when they follow brands on social media, according to the research, 91% visit the brand's website or app, 90% buy from the brand and 86% choose that brand over a competitor. You can leverage the power of networks to gain your followers and make them actually convert into customers.